With a new Mud Pie Wholesale catalog comes a prospective potential. It can be overwhelming with beautiful photography, innovative products on its pages, and it can be confusing. It looks like a book of nice things to the ordinary person, and it seems like a roadmap to a successful season in the hands of a strategic boutique owner. The only difference between a good order and one that is really great is knowing how to navigate it successfully.
The catalog is methodically organized, so you do not skip the most important opportunities and helpful ideas, neglect the most popular products, and spend too much on the fashionable products that might not be appropriate to customers. It is the difference between passive and active and critical choosing. This will assist you in deciphering the new products and create an order that will have the most impact and ROI.
Contents
Pre Catalog Preparation and Strategy
Evaluate the performance
Take a look at what you sold and what did not sell in the last season before you even open the new catalog. Find out what your best selling Mud Pie Wholesale products and categories are. This historical data is your best asset which gives you a clear point of reference on what your customers like. Apply this knowledge to make your new purchases, as you should reorder what has been a proven winner first before you consider a new trend.
Establish an Objective Budget and Purchase Objectives
Determine your overall open-to-buy seasonal budget and your Mud Pie Wholesale open-to-buy budget specifically. In that budget, predetermined targets on how much you will spend in each category depending on your sales analysis. Suppose you assign 40-percent to household furnishings, 30-percent to gifts, and 30-percent for clothing. This will keep you from spending too much money in one mesmerizing category and will guarantee you have a balanced inventory that will be acceptable to all your shoppers.
Examine Major Themes and Trends in the Collection
The first scan of the catalog is not intended to select anything, but to mark the general themes and the color stories. Is it a coastal blues, earthy, or colorful floral season? Knowledge of these macro-trends will assist in your coherent decisions. Select products that fit into these themes to make dramatic and harmonious displays in your store.
Note Significant Due Dates and Starting Dates
Note ordering dates, delivery schedules of Mud Pie Wholesale supplier as well as any scheduled roll-outs of new collections. These are the days to remember on your calendar. Strategic ordering keeps you in stock when you need it, such as holiday products, and lets you schedule your marketing and merchandising schedule accordingly.
A Systematic Process in Cataloging Choice
Flag Perennial Core Items and Best-Sellers
Find the products that are best-sellers or core favorites first. These are the heavy-hitters of the collection – the items that have a history of good sales in most boutiques. These must be the basis of your order. They are low risk and high reward products that offer a stable sales foundation.
Select Statement Makers and Visual Anchors
Then find some of your special hero pieces. These are what will make customers pause and draw the lines of your seasonal displays. It might be a huge wall art, a distinctive vase or an impressive piece of clothing. These statement makers in your Mud Pie Wholesale catalog create mood and create excitement in what can be found in your store this season.
Complementary and Cross Merchandising Items
Now that your anchors are selected, take smaller things to match them. In case you picked a hero vase, there should be artificial stems or decorative balls in the same collection that you could place inside the vase. To generate thriving vignettes that narrate a story and motivate customers to purchase the whole look, this cross-merchandising purchasing strategy produces an excellent increase in your average sale.
Might of Little Gifts and Trinkets
Lastly, make sure to set aside a good sizable chunk of your budget towards the little, presentable, and cheap junk foods. These are the merchandise on every page in the Mud Pie Wholesale catalog – keychains, napkins, magnets, and miniatures. They are essential to attract price-conscious customers, as an add-on product, and to generate volume sales, which generate huge profit together.
Conclusion
Browse through the recent Mud Pie Wholesale catalog is a calculated undertaking that incorporates both a compilation of facts and the ability to look ahead and visualize trends. With goals set, the themes of the collection, and a systematic approach to selection, a beautiful book of products becomes a rational inventory plan by planning what you will buy, starting with the best-sellers of all times and ending with eye-catching heroes. Such restraint will make sure your order is as impactful as possible, making sales, keeping your customers enthralled, and establishing your boutique as a place of flawless taste.
