Advertising sales, new store openings, and other events can be a great way to bring in more business. Creating a banner can help draw attention, especially when they are used properly and put up in a high-traffic area. When it is time to create a banner, it’s important to make sure it’s designed carefully to get as much attention as possible. Those who are ready to create a custom banner for their business will want to use the following tips.
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Figure Out the Purpose of the Banner
Before it’s time to order a custom banner in Miami, the first step should be to figure out the purpose of the banner. Is it to promote a new product? To let customers know about a sale? Or for some other purpose? Understanding the purpose helps with choosing the graphics, text, and more for the banner to make it as effective as possible and to get the attention of anyone who sees it.
Create a Short and Clear Message
While there may be a lot to say, those who are driving past are only going to have a couple of seconds to see the banner. What is the most important thing for them to see? Make sure the message on the banner is short and clear so those driving by don’t have to wonder what it’s saying or why the banner is posted. A short and clear message lets them know what the business is trying to communicate, so the drivers have a higher chance of stopping. Once they’ve stopped by the store, they can learn more.
Add Branding
Branding is important as it helps consumers learn to recognize the business and everything it has to offer. It helps to distinguish the business from others that may be similar, so it is a good idea to make sure it is consistent throughout all types of marketing. When creating a custom banner, it’s a good idea to add branding so the customer recognizes the business from the banner itself. This way, they’ll be more likely to pay attention to it or to stop by the business to learn more.
Use Contrasting Colors
Customers only have a few seconds to read the banner, so it’s important to make it easy to read. Contrasting colors are a great way to do this, as they can help the text pop out against the background. If the background includes a lot of lighter colors, use a darker color for the text. If the background is darker, use white or another lighter color with the text. The colors should match the branding, but be contrasting to make them easier to read, especially if they’ll be read from a distance.
Opt for Readable Fonts
When it comes to what font to use, branding and readability, both are a concern, just like with choosing what colors to use. It’s a good idea to choose easily readable fonts so that it’s easier for someone driving by to be able to read what the banner says. Opt for larger fonts, too, that can be easier to read from a distance. Certain scripts may look gorgeous, but if they’re hard to read, those driving by won’t bother to read what the banner says, and the message is lost. Simple is better.
Create a Call to Action
A call to action is a way to tell those who see the banner what to do. Should they stop by the store? Visit the website? Call? The call to action should be short and easy to do to encourage more people to do it. Think about what the goal and purpose of the banner is when creating the call to action, and choose something that’s short and easy for people to read when they’re driving by. This can help to encourage them to do something so they can learn more about what the business is offering.
Leave Some White Space
How much is too much? If there’s too much going on with the banner, it’s going to muddy the overall look, and the message can get lost. While it’s a good idea to add graphics to make the banner more interesting, it is important to leave some white space, too. White space doesn’t need to be white, though, as it can fit the colors of the brand. It just needs to be a space where nothing is happening to give the eyes a rest and ensure they focus on the overall message and call to action.
Choose the Right Materials and Size
There are different options available for banners depending on their end use. It’s important to think about where the banner will be placed to decide what to use. If the banner will be used outdoors, it’s important to use a material that’s durable and UV-resistant to protect it against the weather and fading from sunlight. If it’s going to be used indoors, a smaller banner may be fine. If it’s going to be used outside, it can be better to get a larger banner that’s easier for people to see from further away.
Proofread Everything
Don’t forget to proofread everything before submitting the final design. And then, proofread it again. Mistakes are incredibly easy to overlook, so it’s recommended to use a proofreading program for the text before finalizing the design. It can also be a good idea to have someone else take a look at the design before it’s published, since it typically can’t be changed once it’s sent to the printing company.
If you need a banner for any reason for your business, ordering a custom banner can be a great way to get more attention and bring in more business. Take the time to go through these tips before starting so you can design a banner that’s going to be more effective and have a higher return on the investment. Once your design is done, it’s time to have it printed and to post it where everyone can see.
