It is no longer a secret that TikTok is one of the largest marketplaces on the globe. You can tell by the number of ads. According to a recent Business Insider study, roughly a third of TikTok videos are promotional. Yet, despite the opportunity to promote services or products to millions daily, only a few businesses are viral, and it’s not for a lack of trying.
In reality, only experts in the TikTok marketing space have developed a data-backed blueprint of brand virality. TikTok marketing agencies leverage years of digital marketing experience with modern innovative resources to analyze and detect loopholes or opportunities for consistent business virality. As a result, partnering with TikTok marketing professionals can help your brand go viral quickly while effortlessly converting random viewers to loyal clients.
This article will explain in detail how TikTok marketing agencies can help you achieve virality while highlighting opportunities for consistent growth. Let’s dig in.
Contents
1. Capitalization on Content Virality
One 60-second TikTok video can change lives on TikTok. When a video goes viral, it can create opportunities for visibility and marketing for brands. However, not all viral videos have created TikTok sensations.
Capitalizing on a viral moment on TikTok is a skill only a few have mastered. In recent times, virality was left to chance. Today, experts have studied countless viral videos to determine the best ways to make the most out of them. Working with a TikTok marketing agency gives you a rare opportunity to bank on content virality.
Building a Consistent Content Catalog
A viral video is an opportunity to start a new TikTok channel far above ground level. While other new brands keep making content and running ads to generate hundreds of new followers monthly, you might kick off your TikTok era with thousands of subscribers.
When a video goes viral on TikTok, more than half of the viewers want to check the channel or uploader for more interesting content. Thus, having a catalog of quality videos will keep them on your page for longer.
However, creating multiple follow-up videos within days of virality would be nearly impossible. With the help of a TikTok marketing agency, you can upload multiple relevant, high-quality videos within a short period to engage your new followers.
Monetizing Content
Viral videos are money-makers. With millions of views, likes, and shares combined, they can set you up for a big payday with the help of experts.
TikTok experts can help you cash in on your viral moments through monetization. You will be able to add TikTok shopping links to your account to make your business website or contact information accessible to online users or TikTokers.
2. Identifying and Participating in New Trends
TikTok trends are no longer just for fun and banter. These days, businesses, public figures, and institutions capitalize on TikTok trends to connect with prospective followers or loyal customers. Besides students, politicians and medical doctors are also joining TikTok and getting in on various trends to boost their brands.
Unfortunately, going viral isn’t as simple as reenacting a dance choreography or singing along to a song. You must be on the lookout for the latest trends and find creative ways to integrate them into your brand campaign before they go out of style.
Fortunately, trendjacking is one of the strengths of TikTok marketing agencies. From challenges to dances, these experts will ensure you jump on trends early while crafting niche-relevant content to grab the audience’s attention.
3. Affiliates and Influencer Partnership Management
While affiliate partnerships can be a winning formula for brand virality, getting the right influencer can be as challenging as contacting Leonardo DiCaprio to host your birthday party.
More importantly, contracting the biggest names on TikTok doesn’t guarantee you marketing success. Rather, choosing the right individuals within your target industry can make all the difference.
For example, if you produce beard cream, a 100,000-plus influencer with a strong bearded men followership will bring better results than a 500,000-plus TikToker who makes cooking videos. So, make sure that they fit your brand image.
A TikTok marketing company will handle the core affiliate management process from start to finish so that you can focus on running daily operations.
Contacting and Vetting
Before agreeing on terms and compensation packages, marketing experts will vet the best options to determine the right fit for your brand and organizational goals. Properly vetting an influencer can save you from legal issues down the line, and TikTok experts are well-versed in this complex process.
An influencer or brand ambassador’s reputation can influence the public’s perception of every brand they represent. Therefore, experts will dig through their social media history and publicly accessible personal information before taking the next step. They may also contact previous partners to learn about their working style and personality.
Terms and Compensation Negotiations
While discussing partnership possibilities, TikTok marketing experts will discuss terms with the right influencer. This contract may touch on upload times, upload frequency, and preferred promotional tone. If talks progress, they will negotiate compensation or payments on your behalf based on your promotional budget. Discussing and agreeing to terms protects your interests throughout the partnership to meet your needs.
Ensuring Content or Promotion Alignment
A TikTok marketing agency comprises seasoned social media marketers with exceptional copywriting skills to draft compelling promotional messages for affiliates and partners. These copies will guide the content creators on how to produce certain segments or all aspects of the show. These guidelines ensure that every promotional endeavour from the partners aligns with your organizational goals. They will also monitor each sponsored program, live or recorded, to ensure compliance with your contract terms.
Monitoring Promotion Progress
Influencer partnerships are not always cheap, especially when you target the biggest names in your industry. A TikTok marketing agency will help you monitor the progress of the campaign to ensure you get value for your money. From monitoring viewers’ and fans’ reactions or comments to analyzing video metrics on sponsored videos, they may have a clear picture of what the future holds for your brand. They can use their findings to adjust your campaign or content structure to improve visibility and target engagement.
Takeaway
Going viral doesn’t have to take years. You no longer have to spend ridiculous amounts on trial-and-error DIY methods to get your brand’s name on many people’s lips. Outsourcing your TikTok promotion and content strategy tasks to seasoned marketing experts can be all you need to achieve your long-term business goals.
From sourcing the best fit for affiliate or influencer partnerships to monetizing your viral moments, TikTok marketing pros can help convert online audiences to paying customers. You will also start making passive income from publishing more relevant and viral content on your business page.
The journey to TikTok superstardom is only one rewarding decision away; partner with a TikTok marketing agency today.
