The sphere of sanrio wholesale and its vibrant and joyful world of such popular otherworldly characters as Hello Kitty, My Melody, Cinnamoroll, and others fascinates a vast number of devoted fans. It can be very lucrative to cash in on this demand to retailers. Real products require going through the official wholesale channel to get them. This guide contains the primary steps one can take to become an authorized Sanrio retailer.
Contents
Understanding the Sanrio Brand
It is important to know what you are selling before getting a wholesale account. Sanrio is not just a character merchandise company, but a lifestyle brand, founded on the principle philosophy of social communication and small gift, big smiles. They have a reputation of designing and producing high-end products including stationery and accessories, plush toys and domestic goods. Authenticity helps guarantee that your customers get the best they can and safeguard the reputation of the brand that you would be working to promote.
The Path to Becoming an Authorized Retailer
A controlled distribution net is established by sanrio wholesale Inc. (the North American and global distributor). They do not generally sell wholesale to the general public via an open online catalog. The process is aimed at developing formal business links with legitimate retailers.
The first one is to apply directly on the official Sanrio corporate website. Find a section that contains the words wholesale, business inquiries and become a retailer. In this application process, detailed information about your business will be required including:
- Name of your business and entity type (LLC, Corporation etc.).
- Your tax ID number or resale certificate.
- Contact and address data of business.
- Information regarding your brick-and-mortar or online store.
- References, possibly containing other brands you already stock.
To guarantee that your business is compatible with their brand they will look at your application in their wholesale division.
What to Expect as a Wholesale Partner
Upon registration, a special wholesale portal will be available to you. This B2B service will act as your online showroom and order processing. Here, you can:
- See the complete current wholesale catalog and line sheets.
- Additional products available at net pricing (your cost) can be viewed.
- Make direct purchase orders.
- Manage your account details.
It should be mentioned that the minimum order requirement of the wholesale accounts is usually based either on the first order, or on individual order basis. Moreover, trendy products often sell within a short time, during major holidays and sales, that is why you should plan your inventory.
Building a Successful Sanrio Retail Business
True Sanrio merchandise will soon result in a pool of loyal customers. To achieve the highest success rates, one should focus on the promotion of an attractive shopping experience, online and offline. Market new product releases prominently, display them as themes, and reach out to the sanrio wholesale community through social media. Sanrio has a well-established reputation and if you license with it, you will have a constant flow of quality, high demand products that will leave customers with a smile on their face which will give them a repeat visit.
